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On the Road in Baja
Baja California Sur is one of the most beautiful places in the world and my latest scouting trip has proved it to me yet again…
I left Los Cabos on a grand road trip through the most dramatic scenery you can imagine. Oceanscapes, soaring mountains, stunning colors…
I made stops in La Paz and Loreto—both top of my RETA watchlist on the Baja.
As you know, I believe we’re witnessing a 30-year transformation here and we are ahead of it, as our opportunities and track record show. (More on this in a moment.)
As the hub of the Baja, Cabo will benefit extensively from all this growth and transformation. It brings higher demand and makes our opportunities there stronger than ever.
So what have I found on my trip?
When I last visited La Paz in the spring it was undergoing a major facelift and coming into its own. The pleasant three-mile-long seafront malecon was renovated. Chic restaurants were opening, and the foodie scene was growing. Super high-end communities and resorts were popping up. Multi-million dollar homes. This time it was more of the same…really gentrifying. La Paz is becoming chic.
As for Loreto, this is where I based myself for a few nights. It’s one of Mexico’s “Pueblos Mágicos.” Meaning it’s a town of remarkable cultural heritage and charm. It sits right on the Sea of Cortez, with stunning white-sand beaches on nearby islands. A great jumping off point for whale watching and diving.
Loreto is still under the radar, yet it has everything a place needs to explode…bar one thing.
First, what it has got…
It’s absolutely beautiful with deep-blue, calm waters and islands close to shore, one of which at least has the kind of beaches people fly halfway around the world to the Indian Ocean to enjoy. And here they are…
Views inland of the mountains are every bit as captivating.
I wanted to see Danzante Bay, where I had the good fortune to golf. It’s amazingly beautiful, with massive rock formations behind you as you look out on the sea.
Loreto is neat and tidy with a lot of FONATUR money invested. (That’s the Mexican tourism authority.) Outside town is Marina Puerto Escondido. It’s the kind of place where super-yachts of the rich and famous come. (I heard Bill Gates’ yacht was around.)
Yet it’s still relaxed, sleepy, and difficult to get to.
The 2008/09 financial crisis hit Loreto badly, when it was just finding its feet. But it has all the factors we look for…
I’m still weighing up Loreto. I think all it might take is better connections—flights from a few U.S. hubs to the airport. But I need to scratch on this and process all I’ve seen. I can already see how it’s drawing some of those for whom booming Cabo is getting too busy.
To be clear, if Loreto were to take off, it’s still several years or more out. I’m simply scouting this far ahead because that’s how to ensure we get the best deals. And I’m acutely aware that our recent Cabo RETA deals could be among our last there as scarcity bites.
Cabo and more specifically the Cabo corridor—the stretch between Los Cabos and San José del Cabo—are positioned to boom bigger than ever thanks to the convergence of the big trends we follow.
In a nutshell, the rise of remote work, the draw of Cabo’s perfect weather and natural beauty, the ease of getting to and from the U.S.—especially California, and the scarcity of real estate at any price, are all combining to create amazing opportunities for insiders like us.
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